In the current economic situation, labor-intensive enterprises both to withstand the pressure of falling demand in the international market, but also to overcome the domestic labor costs, financing costs, rising raw material costs pressure. Orders buyers directly set up factories in Vietnam, Cambodia, Bangladesh and other cheap labor countries and regions as a result of the transfer of the production of light industry in some emerging trends, the original price advantage gradually disappear.
Under the "external" double attack, export enterprises have active moves to explore survival. First, take a variety of measures to reduce costs. Transformation of production lines, the introduction of automated equipment to replace manual operations, from a labor-intensive manual changes to industrial standardization is becoming more and more enterprises consensus. Many companies carry out technological transformation of existing production equipment, an increase of CNC equipment, reducing the loss of profits caused by the employment of skilled workers. Furniture company to increase wood engraving machine, laser machine, hot stamping and other sets of large advanced equipment, through the machine assembly line to complete the production of painted furniture, silk screen, hot stamping and other processes. The second is to improve the R & D capabilities. On the 111th Canton Fair, Shandong, 94 percent of companies have brought new products, new products accounted for some enterprises reached 100%. The third is to broaden the marketing model. Many companies in emerging markets to strengthen the Middle East, South America and other efforts to open up the same time, through the establishment of offshore product design, exhibition and marketing center, expand the depth of traditional markets. Some enterprises expand marketing business, open up the domestic market, increase profit point. Fourth, the use of double lock means to avoid risks. For raw material price volatility, exchange rate fluctuations large space to bring to market risk, some companies adopt a "fast track" in order modes way through hedging, locking exchange rates and raw material prices to avoid business risks.